Work from a
career in energy.

Migrated Good Energy’s Feed-in Tariff customers from deemed to smart-metered export payments, unlocking embedded benefit revenue. Inherited a stalled programme; restructured the vendor approach and built an in-house meter administration dashboard. Among the first FIT administrators in the UK to operationalise smart export at scale.

Outcome detail · available on call

Designed and launched Hourly Match Credit — a pooled commercial model using the licence-exempt supply framework to match renewable generators with supply customers at a half-hourly level. Blended SaaS and in-house build to balance time-to-market with capex risk. Concept to market in six months.

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Partnered with proposition agency EdenLab on a ten-week programme to design a scalable energy-as-a-service subscription. Customer research, financial modelling, market and TAM analysis, prototype testing on paid social — plus an FCA-accredited consumer-finance framework to remove the upfront cost barrier on heat pumps, solar and storage. A validated proposition and quantified growth platform, with a defined roadmap to launch.

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Led pricing for domestic and business tariffs at a time when approximately 30 UK suppliers exited the market. Daily commercial discipline, close alignment with CEO and CFO, and translation of volatile wholesale costs into retail prices that kept the business solvent and customers fairly treated.

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Designed a reward-based demand-flexibility product for households with heat pumps and battery storage. Brought in a specialist flexibility partner for rapid market access; launched a controlled proof-of-concept within four months. Recognised as a Utility Week Awards Finalist for innovation in flexibility and customer participation. Findings informed a strategic pivot to EV smart charging.

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Rebuilt Good Energy’s web and mobile apps to WCAG 2.1 standards, partnering with Shaw Trust Accessibility Services. The first UK domestic energy supplier to hold formal Shaw Trust accreditation for digital accessibility — and the foundation for substantial growth in digital self-service.

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Transitioned the mobile app from externally-managed to fully in-house delivery. Built internal capability across design, product and engineering, and laid the foundation for self-service across the customer base. Materially faster time-to-release for new features and a structurally lower digital operating cost.

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Redesigned the digital join journey to support multi-tariff products, including smart-export onboarding. Materially improved conversion across both standard and smart tariffs through user-centred design, behavioural analytics and continuous iteration — with a much cleaner downstream data hand-off into operations.

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Designed and shipped an AI image-recognition flow inside the Good Energy mobile app, automating Feed-in Tariff generation read submission and photo-based meter verification. Worked with Ofgem to agree compliant use of the Central Feed-in Register (CFR) API to reset the regulated verification cycle. Automation lifted validation success rates substantially and smoothed seasonal operational peaks.

Outcome detail · available on call